Beneath the golden light of the Côte d’Azur, Keira Knightley becomes the ultimate Chanel muse in the maison’s newest beauty chapter: the launch of 31 LE ROUGE, starring the luminous summer shade Rouge Croisière.

Wearing a simple white robe, fresh skin, and windswept hair, Knightley glides effortlessly between intimacy and grandeur—a mirror of the lipstick itself. Captured in a dreamy lakeside setting, the campaign feels less like a shoot and more like a memory of a perfect morning.

At the heart of the imagery is Rouge Croisière, a radiant coral-red infused with summery brightness and quiet luxury. Housed in the sculptural crystal and gold case of 31 LE ROUGE, this shade evokes the French Riviera in full bloom—vivid, elegant, unforgettable.

The formula is more than visual poetry: enriched with gardenia oil and maracuja extract, it glides like silk and hydrates like skincare. One swipe delivers intense pigment with a satin finish that flatters every complexion. It’s made for women who want color with soul.

As a longtime ambassador of the house, Knightley brings gravitas and grace. Her gaze is calm but powerful, her gesture effortless. With Rouge Croisière, Chanel doesn’t just release a lipstick—it delivers an icon of warm-weather sophistication.

From the mirrored marble of 31 Rue Cambon to sunlit balconies overlooking Italian lakes, Chanel 31 LE ROUGE is beauty in motion. And Keira Knightley is its perfect voice.